SEM Times (News) - Search Engine Marketing Careers Articles Section Launched

Dear Reader,

The Search Engine Marketing industry was around US$ 10b in 2006. It is poised to grow even faster in the coming years. This growth in the industry will be accompanied by lots of new opportunities for Search Engine Marketing professionals. However, the industry has a limited supply of trained and talented SEM professionals to meet this demand.

Do you know what kinds of job opportunities exist for you in the Search Engine Marketing industry? What kinds of skills are required to build a successful SEM career? How much salary can you earn? How can you keep yourself abreast of the latest and the best practices?

SEM Times is proud to launch SEM Careers Articles section to answer these questions. We are creating a strong Knowledge Base on Search Engine Marketing careers and we hope that you find it valuable. Do check out our first White Paper titled ‘Guide to a Successful Career in Search Engine Marketing’.

We will keep empowering you in your career with unique and valuable information on SEM Careers.

Best wishes,
SEM Times Team

SEM Times (Issue 14) – SEO Proof Domain Redirection on IIS Server

Dear Reader,

Let us take this opportunity to educate you about some technical aspects of SEO.

Safe Domain redirection is critical to maintain your organic rankings in Search Engine Optimization. Redirection via Javascript or Meta Refresh tag is normally frown upon by Google. However, you can put 301 redirection safely in your site by following the below mentioned step by step process.

For IIS Server:

If you have admin access to the IIS server, follow the steps below:

1. Start Internet Services Manager. Alternatively, start the IIS Snap-in in Microsoft Management Console (MMC).

2. Click to expand * server name, where server name is the name of the server.

3. Right-click either the Web site or the folder that you want to redirect, and then click Properties.

4. Click one of the following tabs that is appropriate to your situation:

• Home Directory
• Virtual Directory
• Directory

5. Under when connecting to this resource, the content should come from, click A redirection to a URL.

6. Type the URL of the destination folder or Web site in the Redirect to box.

For example, to redirect all requests for http://www.mydomain1.com/ to http://www.mydomain2.com, type http://www.mydomain2.com.

7. Click OK.

If you do not have admin access to the IIS server, then we will share about the alternative approach in our next issue.

Till then, keep blogging!

Best wishes,
SEM Times Team

SEM Times (Issue 13) - Yahoo Search Marketing is Growing!

Dear Reader,

According to SEMPO, search engine marketers spent over 10b US$ in 2006. Majority of this spending is represented by paid advertising. Google Adwords was the most popular and a dominant PPC program. However, over the last few months, Yahoo Search Marketing has been growing and started giving competition to Google.

Although, Google Adwords is expected to remain the leading player for this year as well, advertisers should try Yahoo as well in addition to Google Adwords.

Check out Yahoo Search Marketing UK and Yahoo Search Marketing US to find out how they can bring more customers to your site.

Best wishes,
SEM Times Team

SEM Times (News) - Explanations Added to SEM Quiz Answers!

Dear Reader,

We have another update on Search Engine Marketing Times. Last month, we launched Search Engine Marketing Quiz and received overwhelming response. Thank you for your appreciation!

However, many of you asked for explanations of the Quiz answers. We are pleased to inform that we’ve added highly exhaustive explanations for each and every question of the quiz. We are sure that now, you will not only be to assess your SEM skills but will also be able to learn a lot about Search Engine Marketing while going through the answers of the Quiz questions.

Best wishes,
SEM Times Team

SEM Times (Issue 12) - Participation in forums.

Dear Reader,

In online marketing, participation in discussion forums play a vital role. Forums are beneficial in the following ways:

Communicating with your potential customers - let's say you're selling designer jeans and you've built an online community for that designer label. Need to promote your latest line of designer jeans? Do it through the forums!

Gaining customer intelligence - almost all online communities have forums. At least that's how people communicate with one another. When people communicate, they use messages and it is from these messages that you can get your marketing information - you can know what people like and what people don't like.

Selling advertising space - once you've gotten yourself a thriving community - it's time to generate some side income by selling advertising space on your forums.

Here nothing to lose, only gain!

Keep Participation!

Best wishes,
SEM Times Team